Posted: Feb 22, 2010 12:44 PM by Greg Boyce
Updated: Feb 22, 2010 12:44 PM
More than half of all Americans, estimated at 162-million, have watched the Vancouver Olympics on the networks of NBC Universal through the first nine days of the Games. That's five million more than watched the first nine days of the 2006 Winter Games, according to data available today from The Nielsen Company.
The Friday broadcasts were seen by 77 million total viewers, nine million more and 13 percent higher than the middle Friday from the 2006 Games.
The average viewership of 26.7 million Saturday night is seven million more than and 36 percent above the comparable night of the 2006 Winter Games. This is another dominating performance for the Olympics on a Saturday, traditionally has the smallest audience of any primetime night.