Jan 17, 2014 7:05 PM by Leah Kraus
All things Broncos are flying off the shelves at Sports Fanatic at The Citadel Mall. The store says customers have been buying hats, shirts, and their best-selling Peyton Manning jerseys in droves.
"We're excited for the business that it will bring in," says sales associate Nic Gaddy.
But the blue and orange doesn't stop with sports gear -- over at King Soopers, cupcakes, cakes and cookies sport the colors too. The store says they've had big business from customers looking to stock up for the game on Sunday.
Borriello Brothers says pizza sales will be up around 20 percent on game day. A manager says there's always a huge, local response to the Broncos as opposed to other teams.
Whether it's food or sports gear, one thing is for sure -- businesses are winning big thanks to the Broncos.