Sep 3, 2012 9:05 PM by Matt Stafford

Candidate-speak not helping undecided voters

We're in the middle of political convention season, but there's a problem

"Neither party has given definitive plans," says Glen Maurer, an undecided voter.

Instead of getting their questions answered, voters, like Maurer, are left with more of them.

"I want, what are you going to do? Not just stand up there and say, 'hey things are wrong and we need to fix it,'" says Maurer. He says that's making his decision a tough one this year.

There's a reason for that.

"Television just changed politics completely; it shortened everything, it gave rise to the thirty second spot ad, issues instead of being discussed in detail - were turned into the kinds of slogans and one liners that work well in 30 second spot ads," explains Colorado College Political Science professor Bob Loevy.

Loevy points out that each time around the conventions become more "made for TV." The celebrity element is part of that.

"What's Clint Eastwood actually got to do with American politics?" asks Loevy. "People would rather watch Clint Eastwood than a state senator from Ohio."

Both sides do it; whatever they think will work to get their ideas across.

"The parties want to get these big commercials filled with these short one-liners as close to Election Day as possible," says Loevy.

Maurer listened to what the Republicans had to say last week, now he's going to give the Democrats the same chance.


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