Sep 15, 2010 9:32 AM by Bea Karnes, News First 5

Developers converge for App Nation Convention

San Francisco is playing host to the first App Nation convention, a way for app makers, developers and funders to show off the very latest in mobile wares.

From small companies, like Clr Touch, whose CEO Mark Spates says we're now living in "the synthetic society, where a version of everything is always with you," to big companies like Intel, apps are where the action is.

Our economy is struggling, and that hinders startups, which limits new jobs, but under the typical startup radar, app companies are sprouting up all over the place.

They don't need much in the way of overhead, but develop a hit and you're off and running, with cash coming in nonstop.

Part of the lure of apps is that they can solve problems quickly.

Hope is a big part of all this, and app makers see pots of gold in their future.

Yes, it's hard to get rich with apps, but as another CEO said, "monetizing this is an issue, but at least we get some chips at the table with apps."

Now, the challenge is to cash in some of those chips.



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