Jan 8, 2013 12:52 PM by Kirsten Bennett

Disney unveils Magic Bands with guest information

if you've ever been to Disney World, you know all about the lines involved with getting in and around the famous theme park. Thanks to some new technology and wristbands.

Some Disney Resort guests have been bypassing the traditional turnstiles and instead of a paper ticket, they're using an ID card that's simply held up to a touch point for park admission.

In the coming months, the cards will be replaced with Magic Bands.

They're wrist bands that contain a guest's ID number, which is linked to their credit card and any other information the guests provide.

It becomes their key not only for park admission but to enter their hotel and even for purchasing food and souvenirs.

"Rather than having to constantly dig through their pockets for this piece of paper or that piece of paper or this card or that card, it's all very simply right on their wrist and every family member can have one," said Nick Franklin, Disney spokesman.

The magic bands are part of a bigger technology rollout called My Magic Plus.

It includes a new My Disney Experience website and smart phone app where guests can manage their entire Disney vacation.

As for concerns the new system is a little too "big brother," Disney admits it will provide the park with more information regarding guest's preferences, but they say the focus is on improving the guest's experience and all of the data is secure.

"All of the information itself is secured in very secure data services with full encryption and all the other things that you would want for your personal data," said Franklin.



Most Popular

Top Videos

1 2 3 4