Aug 3, 2010 12:52 PM by Bea Karnes, News First 5

Every color under the sun

Crayola's newest assembly line will produce every color imaginable, but its true focus is on "green".

The Easton, Pennsylvania factory is powered by its own solar farm.

The factory will produce roughly one billion crayons per year, a third of Crayola's total output.

Along with its solar-made crayons, Crayola is also replacing its white-barreled markers with new black ones made from recycled bottle caps, keeping hundreds of tons of plastic out of landfills.

It's costing Crayola more up front to become so "green" but the company believes it's the right thing to do.

"Our customers today are the leaders for tomorrow and we want to make sure they have the healthiest environment as possible," says executive vice president Peter Ruggerio.



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