Jun 29, 2010 2:12 PM by Greg Boyce

MapQuest goes after Google Maps

DENVER (AP) - In 2008, Google Maps surpassed MapQuest as the leader among websites giving people online directions.

Now Denver-based MapQuest wants those eyeballs back. Starting today, MapQuest is testing a fresh look that general manager Christian Dwyer says should make its home page look cleaner and simpler and be easier to use.  He says the beta version should make it easier for people to use MapQuest to plan a road trip, from getting directions to planning where to stop along the way.

Figures from comScore Inc. show that in the online mapping category, Google Maps is the most popular with about 63.3 million unique visitors in May, followed by MapQuest with about 49.1 million unique visitors. Yahoo Maps and Bing Maps follow.


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