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May 22, 2011 3:54 PM by Andy Koen

Marketing marijuana: stores seek to stand out

The boom of the medical marijuana industry in Colorado has many start up business owners looking for ways to stand out when it comes to attracting new clients.

The Tree of Life dispensary in Colorado Springs recently hired sign twirlers advertising for their business. Paul Abrams says the dispensary recently opened and the unconventional advertising works.

'It's working really well here in Colorado Springs, we're getting a lot of feed back," Abrams said. "In the past four days, (there have been)just a lot of new patients."

Many other dispensaries in the state are turning to the web to draw in new patients. The website mmjdailydeals.com operates like a Groupon.com for marijuana dispensaries where patients can buy a coupon for deeply discounted marijuana products at a specific store.

The site's creator says he has over 10,000 subscribers. Many mainstream websites won't accept dispensaries as clients.

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