Apr 2, 2012 1:26 PM by Greg Boyce
Colorado Springs has a new logo to help promote the city with travelers, businesses people and residents. The logo was designed by Fixer Creative.
"The logo positions Colorado Springs as the quintessential Colorado city. More than a piece of art, the logo is something that people can rally behind and be proud of," said Christopher Schell, Vice President of Design Rangers. John Pierce, U.S. Olympic Committee Managing Director of Marketing Services and Curator Team member, points out that "this is more than just a stand-alone logo. It fits seamlessly with the city brand essence and has the opportunity to be timeless."
Colorado Springs residents and co-owners of Fixer Creative Co., Troy and Sara DeRose, have lived in Colorado most of their lives. "This project was not just a professional interest of ours, but a passion project that we felt strongly about from the beginning. Our overarching goal as design professionals, and residents, was to create a logo that represented the Colorado Springs identity in an authentic, compelling way," Sara says.