Apr 13, 2010 6:39 PM by Greg Boyce
Under a new program Colorado state government is achieving thousands of dollars in savings on the postage costs of important mailings that it sends throughout the year.
In partnership with the U.S. Postal Service, Colorado recently became the first state to implement the Postal Service's National Change of Address database system for state agency mailings. "Address cleansing" allows the state to correctly address mailings to residents who did not inform the state of their new mailing addresses when they moved. Nearly 44 million Americans file change of addresses or move annually, yet many fail to inform their mailing correspondents. Such "undeliverable as addressed" mail costs those mailers more than $3 billion in additional postage and handling costs.
The State of Colorado annually sends out more than 18 million pieces of mail, of which 12 percent, or 1.9 million pieces, are classified as undeliverable because the address is wrong.
Until recently, the technology was not available to do anything about it, so large amounts of improperly addressed mail had to be returned. "We are proud to announce that Colorado's mailing operations are the first in the nation to receive this well-earned certification," Gov. Bill Ritter said. "It will benefit all of Colorado by saving money and ensuring the highest efficiency of our mailing correspondence."
The state's mailing operations began using the address cleansing program in January.