Jul 4, 2011 3:30 PM by Matt Stafford

Next gen video games let players control the story

LOS ANGELES (AP) - Game makers are crafting more sophisticated story lines and creating characters that evolve based on their experiences within a game.

It's an attempt to interest new customers and reverse a decline in video game sales as the maturing business competes for attention with new devices like the iPad.

A new crop of games calls for players to make choices that go beyond selecting a weapon. Players are asked to make moral decisions that force the game's narrative, and their characters, to evolve; "Bioshock Infinite" and "Star Wars: The Old Republic" tap into this vein.

U.S. sales of gaming consoles and video games hit a peak in 2008, at $21.4 billion, according to market research firm NPD Group. Since then annual sales fell 13 percent last year.



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