Posted: Jul 29, 2010 6:30 AM by News First 5
Updated: Jul 29, 2010 6:31 AM
With the struggling economy leaving a void in sponsorships and the London Games only two years away, Olympic officials have been peddling their brand aggressively.
The result has been some unusual partnerships that marketing experts say leave the Olympic committees open to questioning.
Some examples from the past few weeks include a deal between the Colorado Springs-based U.S. Olympic Committee and German automaker BMW.
Another is between the International Olympic Committee -- which stresses its "green" environmental efforts -- and Dow Chemical, which has been the target of criticism from environmental activist groups like Greenpeace.