Jul 13, 2011 11:34 PM by John Romero
It's time once again for the 71st Annual Pikes Peak or Bust Rodeo. It brings in tens of thousands of fans from all over the country. This year is no exception. "Last year we had just over 27,000 (people) for the duration of the rodeo. This year we're expecting closer to 30,000." explains Mike Jorgensen, President of the Pikes Peak or Bust Rodeo.
It's not just the rodeo seeing the boost either. Local shops like the Burlap Bag western store are seeing the dollars roll in as Southern Colorado catches cowboy fever. "It's been very good. Even with the last rodeo we had in town. Any time there's a rodeo here it definitely sells western boots." says Craig Ianacone who works at the Burlap Bag.
Add the staggering number of actual rodeo contestants, and it all adds up to is a major boost for a city still recovering from the economic downturn. "We've got 617 contestants this year. The contestants and their families are coming in." says Jorgensen, "That translates to about $10,000,000 of economic benefit to the city of Colorado Springs."
The 71st Annual Pikes Peak or Bust Rodeo runs through Saturday night at the Norris-Penrose Event Center.