May 7, 2014 6:40 AM by Chelsea DeCesare
Americans will spend nearly $163 on Mother's Day gifts this year, according to a survey recently released by the National Retail Federation (NRF).
The survey says Americans will shell out an average of $162.94 on their mother's, down $6 from last year when the same survey recorded a high of $168.94. In all, total spending on Mother's Day is expected to reach $19.9 billion nationwide.
So, what sort of gifts will mom receive?
According to the survey, 81.3 percent of consumers will show their appreciation with a greeting card, while 66.6 percent gift mom with her favorite flowers. Another 33.5 percent of consumers will buy spring sweaters and blouses for mom, spending a total of $1.7 billion nationwide on apparel and accessories.
The survey says consumers will spend approximately $1.5 billion nationwide on pampering for mom, including gifts like a day at the spa, while $3.6 billion will be spent on jewelry for mom.
The survey says 63.9 percent of consumers will shop for their mother or stepmother, while 22.5 percent will shop for their wife, 9.2 percent will shop for their daughter and 6.6 percent will shop for their grandmother.