Colorado

Jun 1, 2010 9:05 AM by Bea Karnes, News First 5

USOC inks $24 million sponsorship deal

The Colorado Springs-based U.S. Olympic Committee has reached an agreement on a sponsorship deal with BMW worth about $24 million.

The contract will run through the 2016 Games -- and the USOC will receive cash.

The Sports Business Journal first reported the contract Monday, which was verified by the Associated Press.

BMW will be the first foreign car maker to sponsor the USOC and will fill a void left when General Motors decided not to renew its
sponsorship following the 2008 Olympics.

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