Posted: Feb 17, 2011 5:36 PM by Greg Boyce
COLORADO SPRINGS, Colo. (AP) - The U.S. Olympic Committee has teamed with NBC to sign a sponsorship deal with TD Ameritrade that pairs the use of the Olympic rings with a prearranged deal for commercial time during London 2012 broadcasts.
The agreement, announced Thursday, is the first the USOC has brokered with an online trading company and is also the first that brings in NBC as part of a USOC sponsorship deal. Normally, companies that sign with the USOC negotiate separately with NBC for Olympic media buys. But as a sign of the improving
relationship between the USOC and its key network partner, the two sat together at the negotiating table for this deal.
NBC will televise next year's Olympics, with the bidding for 2014 and 2016 expected to begin later this year.