Jan 26, 2011 4:55 PM by Bea Karnes

Winter sports gear sales could hit a record $3.2B

DENVER (AP)-Cold snowy weather and an improving economy could push sales of winter sports gear to a record $3.2 billion for the season.

That's according to industry researcher Kelly Davis, director of research for Snow Sports Industries America.

But Davis says rising production costs in Asia could hit consumers in the face with higher prices next season

Final figures are expected to be released Wednesday as thousands of delegates gather for SnowSports Industries America Snow Show in Denver.


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